With technology, the landscape of every industry is constantly changing. While this means great advances and new capabilities in interior design, I find myself battling some heavy challenges. With the internet, special vendor pricing is no longer exclusive to designers. It’s basically a free-for-all. We live in an era of here and now and consumer expectations have risen, yet they don’t understand the incredible energy, mind, and work it actually takes for me and my team to pull a home together. One could say it’s a Designer’s Wild, Wild West – and where is the sheriff?
A conversation with fellow designer Maria Elena Holguin of Holguin Interiors revealed that she felt the exact same way. In fact, we discovered that there are a lot of us across the whole industry that shared our concerns. But we’re not ones to lament; we’re going to do something about it.
In partnership with Maria Elena, we created a roundtable event. As we started planning; however, we realized that we wanted more than a debriefing session. We wanted to make this a movement. Last Thursday, 13 professionals representing interior design, architecture, landscape architecture, millwork design, contracting, real estate, legal, and The Home Trust organization met at my studio to promote “healthy design coopetition” (HDC). We connected on common issues, shared strategies, and discussed opportunities and solutions through positivity.
That morning established the elite founding group of our new “HDC” society (official name to be launched soon). We want to extend this collective to others across the industry who share our passion for talent, ethics, and the highest caliber of work. Much like an ASID or AIA or LEED designation, this society’s initials behind our members’ names signifies to consumers and associates alike that they can trust they will receive top-tier product, service, and experience.
As consumers, we all want value, even the über wealthy! As professionals in our field, we have an innate mission to provide you that value. We’re not simply drawing plans, sawing wood, or selecting a sofa… we’re building a lifestyle meant to inspire you. And our goal is to create a platform that helps our clients understand this and promotes harmonious respect amongst the many players within the home design process.
This movement begins today. The path is long, but we’ll get there. I don’t know how exactly, but we must, and with South Florida’s key design players now at Maria Elena’s and my side, I’m confident we will. That first meeting solidified the power of joining together and accomplishing things we can’t necessarily do on our own. In fact, I’d no longer say we’re even “coopetitors” anymore: we’re comrades.
The framework of this new society is underway and I look forward to sharing exciting updates through each phase. In the meantime, I urge you to share any comments or ideas, or let me know if you are interested in joining this collective.